When Souper Cubes appeared on Shark Tank, the idea seemed almost too simple to revolutionize home cooking: freeze food in perfectly portioned silicone trays. Yet that simple concept turned into one of the most beloved food-storage brands in America.
As 2025 unfolds, Souper Cubes is still a trending name—praised by home cooks, meal-preppers, and busy parents alike. But a big question remains:
How much is Souper Cubes worth today, and how is the brand performing after its explosive Shark Tank moment?
Let’s dive into Souper Cubes’ journey, growth, and its estimated 2025 net worth.
🥣 What Is Souper Cubes?
Souper Cubes is a silicone food-freezing system designed to freeze soups, broths, sauces, casseroles, and meal portions in clean, stackable cubes.
Their trays come with:
- Durable silicone molds
- Snap-on lids
- Measurement markings
- Different portion sizes (1 cup, 2 cup, ½ cup, etc.)
It was created by husband-and-wife team Jake and Michelle, who wanted a smarter way to freeze homemade meals without the mess of plastic bags or bulky containers.
💰 Souper Cubes Net Worth 2025 (Estimated)
As of 2025, Souper Cubes’ estimated net worth ranges between $12 million and $15 million.
This valuation reflects:
- Strong e-commerce sales
- Expansion into new product categories
- International customer demand
- High visibility following Shark Tank
- Partnerships with major retailers
The brand remains one of the most successful home-and-kitchen companies to come out of the show.
🦈 Impact of the Shark Tank Deal
The Shark Tank episode became a turning point for Souper Cubes. What happened?
✔️ A competitive bidding moment
✔️ Instant exposure to millions of viewers
✔️ A massive uptick in online sales
✔️ Retail expansion opportunities
✔️ Manufacturing scale-ups to meet demand
The founders’ calm confidence and the product’s practicality made it one of the season’s most memorable pitches—resulting in rapid brand acceleration.
🚀 How Souper Cubes Grew After Shark Tank
1. New Product Innovations
Beyond the original freezing trays, Souper Cubes expanded into:
- Multi-portion trays
- Larger casserole molds
- Silicone bakeware
- Kitchen prep tools and accessories
The brand consistently adds thoughtful, durable designs that speak to everyday cooking needs.
2. Bigger and Better Distribution
Souper Cubes products became widely available in major retail stores and online platforms. This accessibility significantly boosted their yearly revenue growth.
3. Strong Meal-Prep Community Support
The brand maintains a loyal fanbase of home cooks, meal-preppers, and busy professionals who rely on Souper Cubes for weekly cooking routines. Their product is known for making batch cooking easier and more organized.
📈 Souper Cubes Revenue & Performance in 2025
Souper Cubes continues to show consistent year-over-year growth.
Estimated 2025 metrics:
- Annual revenue: $10M–$14M
- Profit margin: 20%–28%
- Fastest-growing category: Large-capacity trays
- Strongest season: Winter (soup & stew months)
Their emphasis on durability, practicality, and design continues to give them an edge over cheaper competitors.
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💡 Why Customers Love Souper Cubes
- Freezes food in perfect portions
- Reduces food waste
- Makes meal-prep easier and faster
- Dishwasher- and oven-safe
- Long-lasting silicone quality
- Stackable, neat storage
It’s a simple product that solves a real problem—no wonder it went viral.
FAQs: Souper Cubes Net Worth & Business Status 2025
1. What is Souper Cubes’ net worth in 2025?
Souper Cubes’ estimated net worth is $12–$15 million.
2. Did Souper Cubes succeed after Shark Tank?
Yes, the brand became one of the most successful kitchen products on the show, leading to major revenue growth.
3. Who created Souper Cubes?
The company was founded by the husband-and-wife duo Jake and Michelle.
4. What products does Souper Cubes sell now?
Portion-freezing trays, casserole molds, silicone bakeware, storage lids, and kitchen accessories.
5. Why is Souper Cubes so popular?
It offers a clean, organized, and efficient way to freeze homemade meals—perfect for modern busy lifestyles.