Reality star and business mogul sparks conversation with bold new SKIMS drop
Los Angeles, CA – October 2025: Kim Kardashian once again has the internet talking. The reality-TV icon and entrepreneur unveiled a new addition to her SKIMS underwear collection — a thong featuring faux pubic hair detailing — that’s already sending social media into a frenzy.
The launch, described by SKIMS as “a celebration of body confidence and realness,” quickly became one of the brand’s most talked-about releases of the year. Kardashian, 44, shared the campaign images across her social channels, sparking both admiration and surprise from fans and fashion critics alike.
Aiming for “Unfiltered Body Realism”
According to the SKIMS team, the new product is meant to challenge beauty norms and start conversations about authenticity in body image. A spokesperson for the brand stated that the design “embraces the idea of natural femininity while keeping SKIMS’ signature comfort and style.”
In a behind-the-scenes video, Kardashian explained that the idea came from wanting to “remove the filters and celebrate women’s bodies in all forms — even the parts that fashion usually hides.”
The collection, which drops later this month, will be available in several shades and sizes, staying true to SKIMS’ inclusive philosophy.
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Social Media Reactions: From Applause to Shock
As with most of Kim Kardashian’s ventures, reactions online have been mixed. Some fans applauded the innovation, calling it “body-positive marketing done right.” Others, however, admitted they were confused by the bold concept.
“Kim never fails to surprise us,” one user wrote on X (formerly Twitter). “This is genius marketing — and kind of hilarious at the same time.”
Meanwhile, others questioned whether the idea would appeal to everyday consumers or just serve as a statement piece.
Despite the debate, the conversation has boosted SKIMS’ visibility once again — reinforcing the brand’s reputation for sparking cultural conversations while dominating the shapewear market.
SKIMS: Redefining Comfort and Controversy
Since its launch in 2019, SKIMS has become one of the most successful fashion brands in the world, valued at over $4 billion. Kardashian has consistently blended comfort, innovation, and viral marketing — from maternity shapewear to gender-neutral collections.
Whether this faux-hair thong becomes a bestseller or not, one thing is certain: Kim Kardashian knows how to keep her audience talking.